smugblog: Chris MacAskill

In big-time consumer press, you’d think the big brands with big PR departments would steal the show.

But what if the little, family-owned company with only 200,000 paying customers had something completely unique that really mattered?

Fortunately, thanks to our customers, we do: themes & customization.

Many thanks to families like Lee Shepherd’s, who designed several awesome themes and made their family site a model of great customization — and the Wellmans, Jenny C, Dan Porter, and the Knoll Family, whose sites convinced understandably skeptical editors that we should be listed among the biggest names in photo sharing.

And thanks also to customers like Mike Lane, who has been a huge help with themes & customization. We would have used Mike as an example, but it was a consumer magazine who wanted consumer examples.

Making cool 1-click customization available to consumers isn’t easy and my hat’s off to everyone who made it so great.

This entry was posted on Sunday, July 16th, 2006 at 5:41 pm and is filed under business. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.